Nordin Trobradovic | 11/08/2020

What is Asana

No, I’m not referring to the Yoga position – the Asana I’m talking about was created by former Facebook and Google team members and is currently one of the biggest and most popular task management tools with focus on intuitive usability and efficient team collaboration.
One could even go further and call it a communication super tool as it has the potential of killing 100% of outdated spreadsheet usage and internal work emails (e.g. unproductive email chains) by providing a cloud based structure to visualise and share projects and tasks, establish and reach milestones as well as avoid energy consuming discussions about timing, reporting and project status thus providing team members more time for creative thinking and clarity regarding deadlines, priorities and responsibilities.


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Why amondi uses Asana

Working at a Media and IT Development agency I have countless points of contact with design and user experience matters. This is why Asana caught my attention at first. Not only its beautiful user interface, but also the delightful interactions and unique effects while creating and finishing tasks are a feast for the eyes.
After using it for a couple of days on some small test projects I realised, aside from it being really fun to use, it actually is an all-in-one solution for an effortless and transparent collaboration with less friction thus producing better and more measurable results – a perfect fit for amondi.
As everyone exactly knows when and why to do what, Asana assures our teams to stay on track with projects and helps our individuals to maintain a high level of motivation and productiveness during projects.
(Short personal note: for me Asana has a very calming design and harmonious workflow which drastically simplifies the usage)

How amondi uses Asana

We are using Asana for all Marketing, Design and Development projects and other activities, like planning events and meetings. All in-house projects and tasks, even our policies and meeting agendas are managed with Asana without exception.
I introduced Asana to more than 50 co-workers and partners. So, I had the chance to observe how all of them started using it thoroughly within the first couple of days and got the hang of it pretty quickly. By now we are using plenty of self-developed templates which exactly fit our needs and when mentioning tasks for co-workers during meetings they would all just shorten the whole discussion by saying ‘’just Asana it’’ – this is a great example of how we managed to increase the efficiency and reduce the duration of our meetings. ”If it’s not on Asana, it is not on my Radar.”

Why you should use Asana (or a similar non-traditional task management tool)

Due to the complexity of the modern nature of work (software development, marketing campaigns) which is characterised by large teams with various hierarchies, communication between co-workers has obtained a much higher value compared to the traditional ways of working.
In those team work environments questions like ‘’What part of the project is done?’’, ‘’Will we finish in time?’’ or ‘’What do I have to do next?’’ are asked on a daily basis, but providing the right answers to them without having enormous chunks of data in your head is not so simple, but of great importance in order to stay on track and maintain high quality of your services or products. So, here is where Asana (or other non-traditional task/project management tools) comes into play.
Just by inputting all the data you would be saving in your head into Asana you can totally forget all of it and relax, stop worrying and focus on your creativity, assumed you used above mentioned tools correctly. Start prioritising and stop multitasking. With all your work well-sorted in Asana you know at every moment on what task to focus and what is next to be done. Another big plus for offloading your head into Asana is the opportunity to recognise related patterns between tasks. Processing alike tasks in one run will definitely save you the time you usually loose on jumping between unrelated work.
If you use Asana publicly as we do, meaning everybody who is part of our company can see everybody else’s tasks and projects you can gain following advantages:
Firstly, your co-workers can share their opinions on your work by commenting on your projects or tasks, thus mistakes you missed will be identified, also overall motivation can be boosted due to kudos received by colleagues and supervisors.
Likewise, you can easily make sure to avert interruptions by advising your co-workers to add their suggestions and ideas into Asana instead of coming up to you while you are busy with other tasks, thus making sure you have no need to work on those interruptions right away and thereby lose your focus. Additionally, in situations where you simply can’t do your work for any reason, this kind of task management approach gives you the possibility of transferring your whole workload (or parts of it) to co-workers without having to lose time with explaining them every single task.

To sum it all up, I can say that Asana significantly boosts my productivity and creativity to a much higher level and gives me a satisfying feeling when looking at what has been accomplished by the end of the day.