Enterprise SaaS
Farseer
A Series A relaunch built as a custom content platform. SEO from 61 to 100.
Headline result
100
SEO score, up from 61
- Industry
- Enterprise SaaS, FP&A software
- Market
- International (DACH, CEE, UK, US)
- Service
- Website relaunch, development, ongoing maintenance
- Design
- Figma handoff from Studio Size, Zagreb
- Integrations
- HubSpot, Calendly, Wistia, Google Tag Manager, Cookiebot
- Headline
- SEO 61 to 100 · 300+ pages · AI landing page generator
The Problem
Farseer had just closed its Series A and repositioned as an enterprise finance platform. The existing site was small, technically weak and no longer matched the brand. It scored 61 on SEO.
Studio Size delivered the new visual identity in Figma. Our job was everything underneath it: a platform that is fast, maintainable and editable by a marketing team that publishes constantly.
The Build
We built a component system, not a theme with overrides. 21 page templates and 37 custom elements, all composable, so the Farseer team can assemble any page type without a developer.
- 21 custom page templates: homepage, solutions, platform, case studies, webinars, calculators, blog
- 37 reusable sections, available across every template
- Full redirect mapping and technical SEO from day one, not retrofitted
- Performance work across a media-heavy platform of more than 300 pages
- Integrations with HubSpot, Calendly, Wistia, Google Tag Manager and Cookiebot
- AI landing page generator inside the existing admin, creating new landing pages on farseer.com as drafts
- Ongoing maintenance, monitoring and security through amondi Watchtower and Sentinel
The latest addition is the AI landing page generator. It lives in the admin the Farseer team already uses. New pages arrive as drafts, the team reviews them and publishes when they are ready. No second tool, no second login.
The Result
The new site is roughly ten times the size of the old one, with more than 300 pages including calculators, case studies and webinars. At launch it scored higher than the old site on every Lighthouse category, with SEO going from 61 to 100.
For a company selling to CFOs, who research long before they book a demo, that is pipeline, not vanity.
You can check the project here.
Next
Your Result Goes Here.
If your website, shop or internal tool is due for a rebuild, or you are not sure it is, book a 20-minute call. We will tell you what we would do, what it costs, and whether you need us at all.
No pitch. If we are not the right fit, we will tell you.